Scott W Calise

New York, NY 10011 Scott.Calise@gmail.com

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Objective A career in web analytics allowing me the opportunity to provide actionable insights and analysis to provide a better user experience and maximize revenue.

Professional Experienc

MTV Networks NY, NY                                                                                        March 2009 – Present

Senior Manager of Digital Research: Entertainment and Games Group

• Responsible for regular reporting and ad hoc analysis of multiple websites.
• Perform analysis using web analytics data to drive increased revenue and/or customer satisfaction.
• Evaluate online performance and crossover viewership from on-air programming to the websites.
• Develop forecasting models to predict impact/effectiveness of new products and site features
• Work with product and marketing teams to implement tracking to measure performance of their efforts.

Martha Stewart Living Omnimedia NY, NY                                            October 2006 – March 2009

Site Metrics Manager

• Utilize Omniture Site Catalyst web analytics tool to monitor and report site traffic to executive management and various business groups on regular basis to identify trends in user behavior to optimize user experience and maximize ad revenue
• Developed forecasting models to predict impact/effectiveness of new products and site features
• Developed and reported weekly, monthly, yearly traffic forecasts to management for Board of Directors meetings as well as ad hoc reporting for functional groups
• Responsible for establishing and communicating tracking requirements to development team for new products and features on site to measure performance
• Managed relationships with vendors to establish goals and optimize efforts to  acquire new users via search engine marketing (SEM) and e-mail
• Perform external, competitive analysis using ComScore/Nielsen reporting tools
• Company representative and active contributor in Web Analytics Association, Interactive Advertising Bureau and Online Publishers Association

PriceWaterhouseCoopers, LLC NY, NY                                                            April-October 2006

Portfolio Team Specialist-Deployment

• Providing/identifying resources for audit engagements
• Developing ad hoc reporting and analytical tools to maximize/review monthly and year to date utilization.
• Work closely with partners and senior management to ensure audit engagements are adequately staffed and supported.

PPD Incorporated, Morrisville, NC                                                                       July 2004-March 2006

Project Financial Analyst I and II

• Maintain project payment schedules, generate invoices per contracted terms for work completed
• Project profitability of future or potential future studies by using profitability analysis
• Aid in training and development of new project analysts
• Report project financial status to senior management in monthly face to face meetings.
• Serve as primary financial contact for external clients and internal company departments
• Achieved position of Analyst II in one year (typical promotion occurs in 2-3years

Wachovia Mortgage Company Raleigh, NC                                          November 2002- June 2004

Financial Analyst in Home Equity Department

• Analyzed and interpreted financial statements of potential clients to determine their net worth and eligibility for loans from Wachovia
• Provided support to field Wachovia mortgage clients inquiries and concerns

Education

East Carolina University, Greenville, NC

Degree obtained: December 2003

Masters Degree in Business Administration (MBA)

GPA 3.7/4.0

East Carolina University, Greenville, NC

Degree obtained: December 2001

Major: Business Administration with a concentration in Marketing

GPA 3.6/4.0 Graduated with Honors (Cum Laude)

Skills

• Software: Omniture Site Catalyst web analytical suite, Quantcast, ComScore and Nielsen audience rating service, DreamMail (DartMail) email campaign management, Dayport video content management
• Completed parts 1 & 2 of Omniture University
• Good customer relations and problem solving skills
• Close attention to detail, highly organized
• Strong communication skills
• Multi-tasking skills, able to prioritize tasks and responsibilities

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REFERENCE PROVIDED UPON REQUEST

New York, NY 10011

Scott.Calise@gmail.com